Tramdock.com goes to the one-hitter format

It’s fast, furious and insanely cheap!  Following in the format of SteepandCheap.com, WhiskeyMilitia.com and Chainlove.com, Tramdock will now feature a single item per day at skull-popping discounts.  Just a few moments ago (you have to be fast – these sales don’t last long) the featured item was a pair of Scott Verdict Goggles for $39.97 down from $134.95.  It’s almost like they are paying you to use killer gear.

Tramdock specializes in alpine ski gear and the best way to stay on top of the sales items is to sign up for the RSS feed, which alerts you to each new item.  A “gear gauge” off to the side tells you how many of the item they have left so you don’t get janked into placing an order for nonexisting gear.

From the Leather & Latex Mistress of Marketing, Marit Fisher:

PARK CITY, Utah (Sept. 2, 2008) – Pig to bacon, rain to snow, Clark Kent to Superman – there’s no question that some transformations make this world a better place, period. Like Tramdock.com to Tramdock.com. Today, fresh out of the phone booth, Tramdock became the numero uno one-deal-at-a-time ski gear site on the planet.

Tramdock.com sells the same high-end skis and ski gear it always sold, but now it’s just one item at a time, at ridiculously marked-down prices (50-80% below retail). Every night at midnight (MST) the Tramdock crew drops one new, insanely discounted ski deal on the site. As soon as that deal sells out, a new item lists and goes until it’s gone.

The new Tramdock is the skier’s version of Backcountry.com’s three successful one-deal-at-a-time (ODAT) sites: SteepandCheap.com, WhiskeyMilitia.com and Chainlove.com. Like the rest of the fam, Tramdock highlights the sale item with a large product photo, detailed specs and the slashed price. Since each deal is only featured until it sells out, you can track the remaining availability and the sell-through rate in real time – so you always know how fast you need to act before the deal is done.

Vendors appreciate the ODAT model because the one-deal-at-a-time set-up moves their quality products without harming brand equity. The limited-time availability forces people to act, so the gear sells lightening fast. This keeps the product pipes clear and reduces retail backup and overstock.

“Ski gear’s always been a major draw on Steep and Cheap. How could we not pay attention to the high demand and fast sell-outs? We took a hint from our customers and vendors and overhauled the existing Tramdock retail site into ODAT.” said Andreas Fulks, Tramdock.com’s head buyer.  “So while Steep and Cheap will hone in even more on the hardcore trail runner, climber, alpinist, and backpacker, Tramdock is now the go-to site for the sickest deals on ski gear.”

To make sure you don’t miss anything and to get an instant ping every time another Tramdock steal is posted, you can sign up for a bevy of alerts – desktop, browser, IM bots and RSS. Plus, daily emails keep you tuned to what’s going down on the site.

Tramdock is not for beaters. Tramdock is for hard-core, 365-days-a-year ski addicts who know what they want, can recognize a screamin’ deal, and can grab it before it’s gone. With brands like 4frnt, Rossignol, Dynastar, Scott, Smith, Salomon, and Dakine in the lineup, you’re sure to score what you crave.

About Backcountry.com

Backcountry.com is an online retailer of performance outdoor adventure gear and apparel. The e-commerce site carries more than 400 brands in various categories, including biking, backpacking, camping, hiking, climbing, trail running, paddling, skiing, snowboarding, snowshoeing and adventure travel. Backcountry.com also operates SteepandCheap.com, Dogfunk.com, WhiskeyMilitia.com and Chainlove.com.

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