More SkiLink Humor

| July 20, 2012

I was checking out the LiftUtah website yesterday to see which new developers, realtors, construction companies, linen services, bankers, lawyers and politicians had been recruited to support this “public transportation system” (hahaha…) and got a great laugh out of the website’s background image. Not only do all of the members of Lift Utah hate the idea of adding any more Wilderness to the Wasatch, they actively pay DC lobbyists to fight wilderness legislation. So with that in mind, it was wonderfully ironic to see that they had used not only one, but TWO Wilderness areas as a background image to promote their pet project, SkiStink, as an environmentally friendly idea.

This photo was taken from the head of Little Cottonwood Canyon looking back to the west and they somehow managed to crop out the entire town and ski resort of Alta, all of Snowbird, Highway 210 and all of the million-plus people who live in the Salt Lake Valley 14 miles away to make it look like the Wasatch has vast tracts of open land, which it doesn’t.  But, it was at least nice to see that they recognized the beauty of undeveloped mountains, if only as a sales tool for developing them.

In an effort to put some truth back in advertising, I mocked up two more realistic backgrounds for the Lift Utah website, which they are of course free to use with no charge…

This is my personal favorite as it shows the ghost town of “empty beds” that I suspect are the real driving motive for trying to usurp 30 acres of pristine public land for more ski resort expansion.

This one is a close runner-up as it artistically and sensitively captures the overall emptiness of the Canyons on a clear, sunny winter day with 6″ of new snow. If the Canyons does eventually buy Solitude, they will be able to recycle all of Solitude’s “empty resort” ads which don’t seem to have worked for that resort either. I wonder if they have ever used “putting more vacancies in your vacation” as a tag line?

Hey lifties – straighten up you slack-tarts!

Category: Random

About the Author ()

Andrew McLean lives in Park City, Utah and is a gear designer, writer, photographer, ski mountaineer, climber, Mountain Unicycle rider and father of two very loud little girls.

Comments (6)

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  1. Brad says:

    I plan to write Bishop, Hatch, etc, and ask for my 30 acres in Big Cottonwood. While I may not be big business, I am a US citizen living in the effected area. It also would be a transportation issue as I would not need to drive up Little Cottonwood as much.

  2. Tay says:

    Sadly Andrew, skiing to some is nothing more than a business. And the adage of “build it and they will come” is like their mantra. Doppelmayrs are the mountains’ equivalent of the plague.

  3. all that’s missing from both excellent marketing pieces is that former mayor guy in the big fur coat.

  4. Hal says:

    Keep fighting!

  5. A Canadian real estate developer with a failing project at The Canyon’s is trying to pawn off the land grab as helpful to the environment as a transportation alternative?
    Where is everybody on this. Our politicians need to be held accountable on this. Pushing a bill to sell Forest Service land to accomnplish this?
    Speak up or you are accepting it.
    I do not accept this.

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